The cruise industry has to tell our story and be very upfront and show what our efforts are.
We have to talk about the health and safety standards, because it’s on everyone’s minds. People can keep social distancing but also be around people. It’s important to acknowledge that but also to show it can be done in safe environments. One thing we all learned from being isolated and stuck at home is that we miss the camaraderie and social part of life. That doesn’t mean you shouldn’t be talking you should. Some companies are doing heavy price-and-deal marketing, but they’re talking to an empty theater or one that’s just not that full. A Royal Caribbean International marketing email sent on May 28 that sales executive Vicki Freed called “subtle and educational … not a hard sale.”
